EDUCATION AND APPS

Many do not often realize that Education is a business, even for non-profit universities. Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes. The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing. Developing and implementing cogent strategies are critical.

Branding in education is based on aspects of experience, community, and future employability. Capturing the indelible connection between student and service has historically posed a challenge. For decades, rudimentary channels such as brochure distribution remained the status quo, while the early 2000s witnessed a shift towards SEO and SEM. Today, the education sector is deploying a new online medium to reach target audiences.

Education brands are still just beginning to take advantage of opportunities on digital platforms, despite the fact that their audiences spend a majority of media consumption time on the web and mobile apps.

From knick-knacks to doodah to anything small or significant can be termed a 'Brand'. A Brand is necessarily a name that can strike a chord with the right audience in a relevant way. A successful brand doesn’t happen like lightning. Years of trust, credibility, and authenticity are what build a brand organically.