SPORTS AND APPAREL

Sports marketing is the use of sporting and sports-related events to promote a brand or a product. This form of marketing allows marketers to leverage the popularity and the attention of sports in order to promote a brand or product. Sports and entertainment marketing also covers the marketing and promotion of live sporting events.

In this digital sports sphere, marketers are developing clever ways to engage with modern fans. Infographics, videos, and even webinars allow curators to break down relevant statistics using clever designs or animations. These creative visuals liven up player, team, and league stats, and encourage sports fans to share great visual content across social channels such as Instagram.

How did sports enthusiasts get their dose of sports before the dawn of social media? Of course in the old-fashioned way – watch it on TV, listen to it on the radio or read about it in newspapers, discuss it with neighbors and friends or by being a player yourself. But now, with the advent of digital media (esp. social media) the entire ball game has changed.