CONSUMER MARKET

Its always important to learn about the consumer marketing strategies. Keeping an eye at the consumers’ demands and determining what your consumers expect from your brand is that central secret strategy that gives a business head start of its competitors. You might have seen many consumer marketing strategies going around the web like discounts, giveaways, and many others, to grow up sales or for filling up a survey or polls in return. Well! That’s just the surface but behind the curtains, it’s one of the best way to boost up your brand and get all the necessary information to put the basis of your next product on it.

Product-based and customer-based marketing strategies are two forms of advertising separated by their focus. The former places the focus of all promotion on the items being sold, their availability and usefulness. The latter places the focus on a certain segment of the market, that research or other data has determined will be most interested in the products being offered. Companies may choose to use one method, the other or both depending on their marketing philosophy and the types of goods they sell.