BEAUTY AND SKINCARE
The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. Online growth has been especially strong.
Create compelling content. If consumers like what they see they will most likely subscribe to your blog or follow you on social media, creating exposure around your products and keeping your brand front of mind.
Our POV
Social media provides many beauty marketing opportunities, however, it also presents some challenges. In the competitive beauty industry, cosmetic marketers need to cut through the noise by producing compelling content that resonates with their audience. Beauty marketers also need to keep up with trends to stay relevant while monitoring customer feedback so they can constantly optimize product development to suit consumer’s diverse and ever-changing needs.
Health & Beauty Marketing: Top 4 Tactics to Crush 2019
From skincare, haircare and fragrances, to soaps, shower gels and suncare, the health and beauty industry provides us with some of our most personal items. Basic bathroom essentials and luxurious products for pampering never go out of style, come at every price point, and apply to every age group and gender. Today, the health and beauty market opportunity is bigger and more attractive than ever.
10 brilliant examples of content marketing from beauty brands.
In the US, the demand for beauty is (naturally) even bigger, with the sector expected to rise from $80bn to a whopping $90bn by 2020.
Case Studies
“INDIA’S FIRST HEMP BODY CARE BRAND!”
If we could see the miracle of a single flower clearly, our whole life would change. - Buddha
Read Our Case Study
