FRANCHISE AND RETAIL
Retail marketing management has become the elements of retail industry
In an era of strong competition, retailers are continually seeking ways to attract more customers with loyalty programs and other methods.
Our POV
Today we as consumer receive five times more information every day than we did 30 years ago. Moreover, technology has completely dominated that was we interact the world around us. Customers are evolved like never before. Today we have brands such as Google and Amazon which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.
Great brands constantly strive hard in creating great product and services which actually solve customer problems. They just not focus on storytelling to sell their products. In fact, their marketing strategy revolves around serving instead of just selling.
Whether you’re just setting up shop or been running your store for decades, acquiring new customers is always the name of the game. The good news is that there are more than enough ways to market your business.
Franchising is one of the few means available through which the brand owners gets access to capital without the need to give up control of the brand (as in case of raising money from through equity dilution) or increasing the burden of debt servicing (as in case of raising capital through debt).
