“ENSURING A
SUPERIOR FARM LAND”
Top of the line fertilisers for crop production!
Summary
All over the world Governments are struggling to increase food production for the ever growing population besides protecting the environment from imbalance of natural resources for the future generations. The inception of Gangothri Nutrients & Fertilizers Pvt Ltd., is to improve soil health and fertility in an environmentally sustainable way by minimal or no application of synthetic chemical fertilizers.
Challenge
With Gangotri, bringing together nature and organic with world class design in packaging was a task as a typical farmer wouldn't want to change the brand in order to prevent risking the crop. The challenge was to gain the trust factor and communicate about the new packaging to the user.
Insights
A farmer always follows his gut feelings! Any design once finalised wouldn't have a scope to any change, therefore we had to be very sensitive towards our art!
