“Advanced Hair &
Skin Studio”

A German Medspa!

Summary

Celebrity Secrets, a German Med-spa focuses on providing World class and luxury beauty services. It redefines aesthetic medicine & cosmetology in a unique way to deliver result oriented aesthetic excellence through its range of tailor-made concepts, and expert dermatologists & cosmetologists, with Outstanding quality & affordable beauty.

Challenge

Branding strategies are an important component of any business' marketing activities, and that is certainly true for beauty salons and spas. In a competitive market, it is important to identify the desired brand image and take steps to cement that image in the minds of consumers through consideration of product, price, place and promotional strategies.

Insights

Creating, maintaining and marketing your salon brand is often intuitive and easy — to an extent. Now it's time to take your beauty business to the next level!

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Solution

Consistency is critical to ensure brand success. A brand can be thought of as a personality. Just as personality can be determined based on how someone dresses, the type of car she drives, where she lives and how she interacts with others, your salon brand will be built based upon the multiple interactions, or touchpoints, that clients -- and potential clients --have with you. Attention to detail is important in establishing a strong brand identity.

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Outdoor Strategy

The salon business is all about image. Your customers are seeking a certain image for themselves when they hire your services. To attract customers, brand your salon to make it fit the image of the kind of place your customers know can give them the look they want. Don't define your salon's image according to what you think it should be; define your target customer and build an image that will appeal to that customer. A strategic brand incorporates the salon name, logo, interior design, signage, street appeal, location, customer community, customer education, customer service, and price. If you make your customer feel your salon is the only one that can provide the right look in the most comfortable, convenient setting, and at the right price, you will have successfully branded your salon.

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