“Food revolution”
Best South Indian multi-cuisine restaurant!
Summary
Ulavacharu If it is one restaurant that has redefined the essence of Andhra cuisine it has to be Ulavacharu , the name coined after the popular horse gram soup delicacy from the south. Ulavacharu is located in the prime area of Jubilee Hills, just adjacent to the Indian oil petrol pump and over the last year and a half, it has become a landmark in itself.
The menu is elaborate with a lot of emphasis on different kinds of biryanis. When we say Biryani, it’s not just the Hyderabadi biryani but the different flavorful ones from the Andhra region and some which are their own innovation.
Challenge
The competition among restaurants is fierce, and you’ll need to give your all to be successful. The landscape of the restaurant business has been radically transformed by the advent of digital technology and the use of OOH. No longer do restaurant owners depend on the traditional word of mouth to market their restaurants. Most restaurants we've walked into lately seem to be taking advantage of the digital media and OOH platforms. While some of these restaurants are getting it right, the majority are struggling to get their restaurants marketing strategy on track.
Insights
“Engagement with billboards is considerably high. Over 8 in 10 billboard viewers make a point to look at the advertising message at least some of the time; nearly half look at the billboard ad each time or almost every time they noticed one.”
