“RBVRR Telangana
State Police Academy”
A new identity!
Summary
The RBVRR Telangana State Police Academy (erstwhile APPA) established in the year 1986, to serve as the nodal agency and as an institution of higher learning of Police as well as other Law Enforcement Agencies including Forensic Scientists and Public Prosecutors. Surrounded by lush green hillocks in Himayat Sagar, Hyderabad, the Andhra Pradesh Police Academy, spread over sprawling 148 acres, is located about 25 km away from Hyderabad City along Hyderabad.
Challenge
Overcoming Past Perceptions - Without a doubt, the most common challenges brands face when reinventing themselves is their old reputation. Especially current customers will have a difficult time overcoming their previous knowledge and biases concerning your brand, which just happens to be exactly your goal.
A more innocent group of stakeholders that could nonetheless harm the re-branding process are your employees. They have become so used to their own brand identity that the switch will be difficult. In communicating with external audiences, they may continue to use old logos or brand names. But at the same time, they absolutely need to be on board with the new brand if you want your adoption to go well.
Insights
Sometimes, you just need to start over. An identity becomes outdated, your target audience no longer responds, or you change your core value proposition. No matter the reason, it could be time for some ReBranding.
