“EMERGENCY 27 x 7”
Best super specialty hospital!
Summary
Omni Hospitals believe in providing all-around care for our stakeholders. Their vision is to build the most omnipresent and trusted healthcare organization, serving not only the physical health needs but also the emotional needs of patients and their families. The ‘We Care philosophy' is the cornerstone of their ever-expanding network of quality infrastructure, best of the doctors and outstanding patient care.
Challenge
To be fair, branding is a difficult task, and hospital branding is especially challenging for many reasons. At the top of the list, the mission of hospital branding is to create awareness before an individual has a need…or even any interest in the largely unpleasant idea of “going to the hospital.” What’s more, resources are limited, but demands and expectations are many and varied.
Insights
A logo and tagline do not make a brand. Branding would be a lot simpler if a distinctive design element was all that was required. The visual logo is important and helpful, but it’s simply a reminder about the larger, all-inclusive brand promise. Think of it as the mark of meaningful values.
