“MPM rebranding
strategy”
Inspiring lives!
Summary
With a profile of over 30 projects covering 5 million sq.ft. in Hyderabad and with the industry expertise of more than three decades, The MPM Group has now carved a name for itself in the industry.
What sets them apart is their core team of committed professionals who are always in the strive to mix creativity with norms. Their dedication and commitment to creating new global standards, without an ounce on compromise in the quality is their driving force.
This is imbibed in all their projects and work right from the planning stages to the last detailing. Although their experience helps in both immediate and long-run betterment, they are always open to embracing the new trends in the market and specialize in projects accordingly.
Challenge
If your company has been around for a few years or more, your original customers will have probably grown up. Are those same customers who are now part of a different age group still your ideal customers?
Insights
MPM started taking to new segments by positively positioning and establishing itself as a brand that improved the quality of life. A new look and the feel of the brand tagline indicated the core values of the brand i.e. leadership, performance, and dynamism.
