“Pure A2 Milk.”
Freshly served from farm to home!
Summary
Moolrasa is a pure A2 desi cow milk brand. It produces and delivers ONLY milk and no other milk products. Moolrasa milk comes directly from the farm to your door step every morning in glass bottles chilled all the way from the farm. Moolrasa is totally free of hormones and antibiotics. Enjoy the purest milk as nature intended to be.
The A2 milk market is relatively new and is currently dominated by a few players, however, a number of new regional and global players are emerging.
Challenge
In this competitive environment, the selection of the perfect product is necessary to achieve productivity gains. There are over 500 ERP applications in the market. While selecting the perfect ERP application for a business, one should know the vendor’s previous projects, industry vertical and experience.
Insights
We’re changing the way the world drinks milk and bringing people back to dairy, one glass at a time. There has been growing interest in A2 milk globally ever since the New Zealand-based A2 Milk Company was founded in 2000 to license intellectual property for determining the type of protein a cow produces in its milk.
Indian native breeds of cows and buffaloes are of A2 milk type and hence are a source for safe milk.
