“Modernising the
fertiliser industry.”

Power of Protection!

Summary

India fertilizers market is anticipated to witness robust growth during the forecast period, owing to the continuous growth of population which is resulting in more demand for food, coupled with increasing demand for agricultural products in the country. India is one of the leading producers of agricultural products such as pulses, wheat, rice, groundnut, potatoes, onion, etc., thereby leading to high demand for fertilizers in the country. Moreover, the expansion of fertilizers production capacities in India along with increasing government initiatives towards the reduction of imports of fertilizers is further anticipated to boost the growth of India fertilizers market in the coming years. However, manufacturers are bound to witness some major challenges in 2018 which would force them to rethink their strategy.

Hyderabad Chemicals Limited - Manufacturer of insecticides chemicals, fungicides chemicals & herbicides chemicals in Hyderabad, Telangana. Manufacturers & Exporters of Pesticide Formulations.

Product Includes: Alphakill, Angel, Bifors, Bifors, Conzol, Echonil, Hycrofos, Hyban, Hythene, Hyvap, Imicon, Matin, Ninja, Paraforce, Paratop, Pendistar, Prime, Wartap 4g.
Associated Companies: Nectar Crop Sciences Limited (NCSL)
Neo Seeds India Limited (NSIL).

Challenge

India is a large agricultural hub around the globe and the majority of the total population is dependent on the agricultural sector for meeting their demand. Agriculture is the major end-user sector for fertilizers and the demand for fertilizer is growing significantly. India imports fertilizers such as Muriate of Potash (MOP) and other specialty fertilizers due to limited availability in the country.

Insights

Despite strong growth in recent years, the average intensity of fertilizer use in India remains much lower than most of the developed and emerging countries around the world. The usage of fertilizers is also highly skewed, with wide inter-regional, inter-state and inter-district variations.

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Solution

"It is the customer who determines what a business is. It is the customer alone whose willingness to pay for a product or for a service converts economic resources into wealth, resources to products and services, What the business thinks it produces is not of first importance especially not to the future of the business and to its success. What the customer thinks he is buying, what he considers value, is decisive-it determines what a business is, what it produces and whether it will prosper”.

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Strategy

In the fertilizer marketing system, it is not just selling of the products but the selling of concepts too. It is important that farmers must be educated on the vital role played by fertilizer in increasing the yields and also the economics.