“Latest Entrant.
Establishing an
identity. ”
Preparing to launch!
Summary
India electric two-wheeler market stood at around $ 27 million in 2017 and is forecast to grow at a CAGR of over 41% to reach $ 200 million by 2023, on account of growing need to curb air pollution levels across the country. Government incentive schemes, growing distributor & dealership network, rising online sales, and increasing affordability of electric two-wheelers being provided by leading automobile manufacturers are some of the other key factors that would boost demand for electric two-wheelers in India. Moreover, growing research & development activities are likely to result in a wide product portfolio for electric two-wheelers, thereby positively influencing the country’s electric two-wheeler market during the forecast period.
Challenge
Your brand identity is the “face” that interacts with the entire world. Whatever you create should accurately communicate who you are. However, one common misconception is that a brand identity is exclusively informed by what your brand wants to present. This isn’t entirely true. It’s also informed by what your brand’s customers want to engage with, or are accustomed to interacting with. If your identity doesn’t resonate with them, it won’t be effective.
Insights
Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.
