'CORPORATE APPROACH
IN A GOVERNMENT BODY'
BMTC initiating new formulae to recreate a better brand image!
Summary
The BMTC is one of the three Subsidiaries of Karnataka State Road Transport Corporation, in the context of the city's expansion in the year 1997, Bangalore Transport Service(BTS) was formed . Later Bangalore Transport Service(BTS) became Bangalore Metropolitan Transport Corporation. and the colour scheme of BTS was also changed from red to a blue and white combination. For this day BMTC still remains a division of KSRTC.
Challenge
The Bus and Coach industry is ever-changing. As an industry driven by rigorous standards of service, comfort and safety, customer demands are constantly at the forefront of the fleet operator’s mind.
Insights
Buses face a huge challenge with increase other commuting options.
