'RECREATING A NEW
BRAND IDENTITY!'
Apna Tours is going global!
Summary
For long, Apna tours had been serving many clients in travelling needs. After a long stint, the company was prepared to be elevated to International standards! An entire new brand identity had to be created.
Challenge
The founding members were persistent on holding onto the old identity as it had a loyal clientele which had been built up over several years. Yet, to go global, the orthodox vision versus a new generation’s vision was an uphill task to complete.
Insights
The Name APNA (translation : yours) was to be kept while giving an entire new look to the formation of the previous logo. For a team which worked with reputed Thomas Cook travel company, they sure knew how to take good care of the client.
